13 Dec Ayoub Habcy: the young italian guy, made it through digital marketing
With a big smile and lively soul Ayoub Habcy, 23, made his idea of success become true. He moved to London and created the Fruitful Agency; an agency that teaches young people the way to make money with digital marketing.
Ayoub described the difficulties on being brought up by a working class family. “You don’t live with dreams, you live with what you have available,” he said.
His father is a workman and his mother a housewife. Their hope to see him progressing in University didn’t last long and Ayoub stopped after getting his diploma from the ITA A. Zanelli College, in Italy. This is when he understood the few options he had there.
Ayoub and his mum Rachida in her homeland, Morocco
“I could remember desperately dreaming of winning the lottery just to escape from the idea of finding a regular job that pays the minimum wage”.
Rachida, his mum, describes Ayoub as a hot head. “He would never listen to me when it came to talk about school,” she added. “I’ve always just wanted to see him achieving more than I did.”
In 2016, when he was only 20, he moved to Kennington and started working in a steel company as a warehouse worker. He has since focused on saving.
For most of his life, he was driven by the desire to make money and be successful.
“I used to see successful and rich people and feel like a bite on my throat thinking if they made it, I can make it too.”
In 2017, after working crazy shifts that varied between 12 to 15 hours per day, Ayoub decided to leave the company and embrace the entrepreneur life. Many were the ups and downs and at the beginning, everything seemed to fall apart.
“I have started with Amazon Affiliates. I ́ve heard some people saying that they make good money with it, so I asked myself ´why not?´,” he said.
“But it didn’t go very well. I made some mistakes, bought the wrong products, and they were not selling.”
At this point, when the money was running out, Ayoub took an online course on digital marketing which incredibly shifted the situation. By using the platforms of Clickbank and Facebook Advertisement, he was able to work for businesses and promote their products.
“With digital marketing I feel like being in the right place. I am the one responsible for myself, of how many customers I can get and how much I can make,” he said.
Alongside this, Ayoub started a YouTube channel to share his journey and knowledge, attracting a huge number of people to the point that he created the Fruitful Agency and proudly said, “The agency is the best way to help people like me that have a greater vision of things and for me is an incredible achievement.”
The journey is not over yet and there is more to achieve, as he explains the next move would be to make the agency international. Ayoub ́s drive for success made him reach a financial stability at his very young age, as well as complimenting his family needs.
“I was just a guy coming from a small village and a working class family. Confused by society and limited by the opportunities. And now, I am the same guy that walks with successful people and doesn’t feel that bite anymore.”
